See the path people actually take
Funnels check a path you imagined. Flows show the one visitors invented — page after page, including the exits you never planned for.
/
/pricing
/docs
/signup
Exit
Other
Step by step, up to six
Start from the landing page or from any page you choose, and follow what happens next — including when the session simply ends.
The long tail is grouped, not dropped
Past the busiest pages of each step, the rest are gathered into one visible group, so nothing silently disappears from the picture.
Exits count as a destination
A session that stops is shown as such: it is often the most useful branch of the whole diagram.
How it works
Pick a starting page
Your home page, a campaign landing page, or the article that brings the most traffic.
Choose the depth
Two steps to check a hand-off, six to follow a long journey.
Compare with your funnel
Where the real path differs from the one you designed, you have either a bug or a better idea.
Frequently asked
What is the difference with funnels?+
A funnel measures a path you define and tells you where people drop. Flows start from the data and show every path, including the ones you would never have thought to measure.
Over which period?+
From 24 hours to 90 days, computed over your complete data — no sampling.
Does it work with custom events?+
Flows follow pages today. Custom events are available in funnels, insights and the API.
Are query strings merged?+
Paths are used as recorded. If your URLs carry identifiers, they will appear as separate pages.